DERIVATION OF A MODIFIED TECHNOLOGY ACCEPTANCE MODEL FOR THE APPLICATION ON SELF-DRIVING CARS IN A CAR-SHARING-MODEL BASED ON QUALITATIVE RESEARCH

New transport modes and business models in addition to changing customer requirements admit future urban mobility. While technological advancements characterize new or adapted forms of transport modes, social changes such as the requirement for more flexibility, put forward the need for a paradigm change regarding mobility. New and adapted business models as well as the entry of new players in the mobility sector, demonstrate the possibilities of a changing mobility environment. Acceptance on the individual side, as a major prerequisite for developing viable business models accordingly, is an internal process affected by external factors, including time. Based on these findings and the analysis of correlation of information/knowledge, a modified and three-dimensional acceptance model was designed, subdividing the process into different temporal phases.