Deriving Joint Space Maps of Bundle Compositions and Market Segments : An Application to New Product Options

Year of publication:	2016
Authors:	DeSarbo, Wayne
Other Persons:	Ramaswamy, Venkatram (contributor) ; Wedel, Michel (contributor) ; Bijmolt, Tammo H.A. (contributor)
Publisher:	[2016]: [S.l.] : SSRN
Subject:	Marktsegmentierung \| Market segmentation \| Derivat \| Derivative \| Theorie \| Theory
Description of contents:	Marketing managers must o ...

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