Deriving Joint Space Maps of Bundle Compositions and Market Segments : An Application to New Product Options
| Year of publication: |
2016
|
|---|---|
| Authors: | DeSarbo, Wayne |
| Other Persons: | Ramaswamy, Venkatram (contributor) ; Wedel, Michel (contributor) ; Bijmolt, Tammo H.A. (contributor) |
| Publisher: |
[2016]: [S.l.] : SSRN |
| Subject: | Marktsegmentierung | Market segmentation | Derivat | Derivative | Theorie | Theory |
| Description of contents: |
Marketing managers must o ...
|
| Extent: | 1 Online-Ressource (2 p) |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | In: Marketing Science Institute Technical Working Paper, Report No. 96-122 Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments 1996 erstellt |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10012989667