Descriptive, structural, and experimental empirical methods in marketing research
Peter C. Reiss
| Year of publication: |
2011
|
|---|---|
| Authors: | Reiss, Peter C. |
| Published in: |
Marketing science. - Catonsville, MD : INFORMS, ISSN 0732-2399, ZDB-ID 883054-X. - Vol. 30.2011, 6, p. 950-964
|
| Subject: | Marktforschung | Market research | Empirische Methode | Empirical method | Methodenkritik | Methodological criticism |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009427809