DESIGN - The companies recognised by the Design Council for their innovative products and services have significantly outperformed the stock market. We look at the role design plays in the creation of a successful product and find out why it has become a crucial factor in developing a competitive advantage
Year of publication:
2002
Published in:
Management accounting. - London : Inst., ISSN 0025-1682, ZDB-ID 4141702. - 2002, p. 20-23