Design dimensions of experience rooms for service test drives: Case studies in several service contexts
| Year of publication: |
2010
|
|---|---|
| Authors: | Edvardsson, Bo ; Enquist, Bo ; Johnston, Robert |
| Published in: |
Managing service quality : MSQ ; an international journal. - Bingley : Emerald, ISSN 0960-4529, ZDB-ID 12163971. - Vol. 20.2010, 4 (1.1.), p. 312-328
|