Design management case studies

Robert Jerrard, David Hands, and Jack Ingram

This introductory text to the relatively young discipline of design management provides invaluable case study material on a diverse range of industrial contexts including international design policy at Electrolux

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Year of publication:	2002
Authors:	Jerrard, Bob
Other Persons:	Hands, David (contributor) ; Ingram, Jack (contributor)
Publisher:	London : Routledge
Subject:	Produktgestaltung \| Product design \| Projektmanagement \| Project management \| Management
Description of contents:	Table of Contents [external.dandelon.com]

Extent:	Online-Ressource (xiv, 234 p) ill 24 cm
Type of publication:	Book / Working Paper
Language:	English
Notes:	Includes bibliographical references and index Book Cover; Title; Contents; List of figures; List of tables; Notes on contributors; Preface; Acknowledgements; Introduction; Notes on the nature of Design Management; Introduction to the case studies; Electrolux: the management of complexity in a large organization; Research methodologies for postgraduate studies in Design Management; Design Management audits; Managing and marketing creativity: perspectives on design consultancy and architectural practice; The effectiveness of Design Management communication in British Telecom; Design Management potential at David Clarke Associates Branding in the fashion industry: Charlie Allen MenswearManaging design at Skopos; Index Electronic reproduction; Available via World Wide Web
ISBN:	0-415-23378-X ; 0-415-23379-8 ; 978-0-415-23378-1 ; 978-0-415-23378-1
Source:	ECONIS - Online Catalogue of the ZBW

Persistent link: https://www.econbiz.de/10012674596