Design management : using design to build brand value and corporate innovation
Brigitte Borja de Mozota
| Year of publication: |
2003
|
|---|---|
| Authors: | Borja de Mozota, Brigitte |
| Publisher: |
New York, NY : Allworth [u.a.] |
| Subject: | Design, Industrial | Industriedesign | Management |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | VI, 281 S. : Ill., graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 1-58115-283-3 |
| Classification: | Forschung und Entwicklung ; Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004444658