Design of consumer review systems and product pricing
Yabing Jiang (Lutgert College of Business, Florida Gulf Coast University, Fort Myers, Florida), Hong Guo (Mendoza College of Business, University of Notre Dame, Notre Dame, Indiana)
| Year of publication: |
December 2015
|
|---|---|
| Authors: | Yabing Jiang ; Guo, Hong |
| Published in: |
Information systems research : ISR. - Catonsville, MD : INFORMS, ISSN 1047-7047, ZDB-ID 1081934-4. - Vol. 26.2015, 4, p. 714-730
|
| Subject: | economics of IS | electronic commerce | consumer reviews | online word-of-mouth systems | product uncertainty | Virales Marketing | Viral marketing | Electronic Commerce | E-commerce | Online-Handel | Online retailing | Konsumentenverhalten | Consumer behaviour | Social Web | Social web | Preismanagement | Pricing strategy |