Design of online survey system with an advanced IPA discrimination index for customer satisfaction assessment
Hsiang-Chuan Liu; Bai-Cheng Jeng; Yi-Ting Mai; Yu-Du Jheng; Hao-Tung Lin
Year of publication: |
2014
|
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Authors: | Liu, Hsiang-Chuan ; Jeng, Bai-Cheng ; Mai, Yi-Ting ; Jheng, Yu-Du ; Lin, Hao-Tung |
Published in: |
Electronic commerce research. - Dordrecht : Springer Science + Business Media Inc., ISSN 1389-5753, ZDB-ID 2106016-2. - Vol. 14.2014, 3, p. 223-243
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Subject: | Web survey | User satisfaction | IPA | PZB | IPA-index | Kundenzufriedenheit | Customer satisfaction | Online-Befragung | Befragung | Interview |
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