Design Thinking for New Business Contexts : A Critical Analysis through Theory and Practice

1 Introduction -- 1.1 Introduction -- 1.2 Background to Design Thinking for new Business Contexts -- 1.3 Structure of Content -- 1.4 Using the Book: A Reader’s Guide -- 2 Evolution of the Relationship Between Design and Business Activities -- 2.1 Introduction -- 2.2 Design Thinking and Design[ing] -- 2.3 Design Thinking and Business Planning Activities -- 2.4 Design Thinking and Business Strategy -- 2.5 Design Thinking in SMES -- References -- 3 Crossing Boundaries: Design into Business and Management -- 3.1 Introduction -- 3.2 Design for Business: The Critical Imperative -- 3.3 Teaching Design in Design Schools -- 3.4 Teaching Business Management in Business Schools -- 3.5 Academia and Industry: Design Alliances -- References -- 4 Organisational Complexity and Change by Design -- 4.1 Introduction -- 4.2 Managing Complexity and the Organisation -- 4.3 Managing Uncertainty in Unpredictable Times -- 4.4 Organisational Change Management -- 4.5 A Designerly Approach to Organisational Change -- References -- 5 Business Thinking Through Design -- 5.1 Introduction -- 5.2 Economic Systems that Shape Business Environments -- 5.3 New Economic Systems Reshaping the Business Environment -- 5.4 Types of Organisations -- 5.5 Business Structures -- 5.6 Business Composition -- 5.7 Design Thinking: Tensions and Challenges -- References -- 6 Design Thinking for Sustainable Futures -- 6.1 Introduction -- 6.2 Mission Impossible? -- 6.3 Sustainable Futures -- 6.4 Corporate Social Responsibility -- 6.5 Social Enterprises—A Hybrid Business Model -- References -- 7 Design Thinking for Branding -- 7.1 Introduction -- 7.2 Brand Audit, Consumer Ethnography, and Design Thinking -- 7.3 Identifying Branding Problems and/or Opportunities -- 7.4 Design Thinking and the Development of Branding Strategies -- References -- 8 Design Thinking: Practice and Applications -- 8.1 Introduction -- 8.2 Design Processes, Methods and Tools -- 8.3 Case Example 1: Hitachi ABB Power Grids -- 8.4 Case Example 2: Maas Global -- 8.5 Understanding the Student Learning Experience Through a Design Methods Approach -- References -- 9 Design Directions and Future Trajectories -- 9.1 Introduction -- 9.2 Design Influences and Contested Territories -- 9.3 Democratic Design -- 9.4 Data and Design -- 9.5 Design Directions in an Era of Uncertainty -- References -- 10 Summary -- 10.1 The Design Nexus: Reflections and Reorganisation -- 10.2 Design Values -- 10.3 Design Commonwealth -- 10.4 Design Perspectives -- 10.5 Design Transformations -- 10.6 Design Futures -- 10.7 Final Reflections.