Design thinking for strategic innovation : what they can't teach you at business or design school

Idris Mootee

A comprehensive playbook for applied design thinking in business and management, complete with concepts and toolkits As many companies have lost confidence in the traditional ways of running a business, design thinking has entered the mix. Design Thinking for Strategic Innovation presents a framework for design thinking that is relevant to business management, marketing, and design strategies and also provides a toolkit to apply concepts for immediate use in everyday work. It explains how design thinking can bring about creative solutions to solve complex business problems.

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Year of publication:	2013
Authors:	Mootee, Idris
Publisher:	Hoboken, NJ : Wiley
Subject:	Innovationsmanagement \| Innovation management \| Unternehmenskultur \| Corporate culture \| Organisatorischer Wandel \| Organizational change \| Kreativität \| Creativity \| Design Thinking \| Industriedesign \| Produktgestaltung \| Innovation
Description of contents:	Table of Contents [external.dandelon.com] ; Description [loc.gov] ; Description [loc.gov] ; Description [swbplus.bsz-bw.de]

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Extent:	XI, 210 S. zahlr. Ill.
Type of publication:	Book / Working Paper
Language:	English
Notes:	There's no more business as usualWhat is design thinking, really? -- Applied design thinking in business and strategy -- Introducing the design thinking MBA -- Hiring design thinkers is not enough; we need to create design thinking companies.
ISBN:	978-1-118-62012-0 ; 978-1-118-74868-8 ; 978-1-118-74885-5
Source:	ECONIS - Online Catalogue of the ZBW

Persistent link: https://www.econbiz.de/10010354442