Designing a Dual Marketing Program
Year of publication: |
2001
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Authors: | Biemans, Wim |
Published in: |
European management journal : publ. twice a year for the Scottish Business School. - Oxford [u.a.] : Pergamon, Elsevier Science, ISSN 0263-2373, ZDB-ID 8594971. - Vol. 19.2001, 6, p. 670-677
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