Designing a predictive performance measurement and control system to maximize customer relationship management success
Year of publication: |
2009
|
---|---|
Authors: | Llamas-Alonso, María Rosa ; Jiménez-Zarco, Ana Isabell ; Martínez-Ruiz, María Pilar ; Dawson, John A. |
Published in: |
Journal of marketing channels : ... distribution systems, strategy, and management. - Binghamton, NY : Haworth Press, ISSN 1046-669X, ZDB-ID 1121777-7. - Vol. 16.2009, 1, p. 1-41
|
Subject: | Balanced Scorecard | Balanced scorecard | Beziehungsmarketing | Relationship marketing | Performance-Messung | Performance measurement | Marketing |
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