Designing a Predictive Performance Measurement and Control System to Maximize Customer Relationship Management Success
| Year of publication: |
2009
|
|---|---|
| Authors: | Llamas-Alonso, Maria Rosa ; Jimenez-Zarco, Ana Isabel ; Martinez-Ruiz, Maria Pilar ; Dawson, John |
| Published in: |
Journal of marketing channels : ... distribution systems, strategy, and management. - Binghamton, NY : Haworth Press, ISSN 1046-669X, ZDB-ID 11217777. - Vol. 16.2009, 1, p. 1-42
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