Designing and implementing a system of surveys of inbound tourism: The Eurostat project

This paper presents the UE‐Eurostat methodology to design and implement a system of surveys of inbound tourism. It has been thought for the homogeneisation of the information systems of the EU countries and for the development of the cooperation in the field of tourism statistics between the European Union and other relevant extra‐Europe regions. Furthermore, the methodology wants to give a common framework of analysis for the collection and processing of comparable statistics at each territorial level. The general research process has been split up into nine fundamental steps which represent the stages a researcher has to follow in order to obtain reliable data on visitor flows, visitors' and trip characteristics, consumption behaviour and opinions and impressions on the trip and the visit. It has been implemented for closed areas (areas with political borders, e.g. a country, geographical borders, e.g. a island, artificial borders, e.g. a museum, a theme park, an archaeological area) and open areas (a macro‐region, a region, a single tourist destination, e.g. a city, or tourist site, e.g. a square).