Designing brand identity : an essential guide for the whole branding team
Alina Wheeler
| Year of publication: |
2009 ; 3. ed.
|
|---|---|
| Other Persons: | Wheeler, Alina (contributor) |
| Publisher: |
Hoboken, NJ : Wiley |
| Subject: | Markenartikel | Markenpolitik | Werbung | Design | Ratgeber | Marketing | Markenname |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | IX, 310 S. : zahlr. Ill. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Literaturverz. S. 292 - 293 |
| ISBN: | 978-0-470-40142-2 ; 0-470-40142-7 |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004943015