Designing interactive value development : perspectives and strategies for high precision marketing
Patrick L. Sweet
| Year of publication: |
2001
|
|---|---|
| Authors: | Sweet, Patrick L. |
| Institutions: | Lunds Universitet / Institutet för Ekonomisk Forskning (contributor) |
| Publisher: |
Lund : Lund Business Press |
| Subject: | Wertanalyse | Value analysis | Marketing | Vertriebsweg | Distribution channel | Internet | Logistik | Logistics | Welt | World |
| Extent: | XIX, 362 S graph. Darst |
|---|---|
| Series: | Lund studies in economics and management. - Lund, ISSN 0284-5075, ZDB-ID 1119135-1. - Vol. 63 |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Hochschulschrift |
| Language: | English |
| Thesis: | Zugl.: Lund, Univ., Diss., 2001 |
| ISBN: | 91-974074-0-2 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001582668