Designing lobbying capabilities: Managerial choices in unpredictableenvironments
Purpose - The purpose of this paper is to explore how, in unpredictable policyenvironments, specific managerial choices play a vital role in designinglobbying capabilities through the choice of levels of investment in humancapital, network relationships and structural modification. Methodology/approach- Using an inductive case study approach, data was collected through 42 in-depth, semi-structured interviews and documented archival data. Cross-casepattern sequencing was used to construct an interpretive model of lobbyingcapability design. Data was framed by the dynamic resource-based theory of thefirm. Findings - Heterogeneous lobbying capabilities are adapted differently inprivate and state-owned airlines as a result of diverse ownership structures andtime compositions that interplay with organizational processes. The result is adivergence between private and state-owned airlines in how they engage withgovernmental actors and policies. Research implications/limitations - Wecontribute to ongoing discourse in and between the dynamic capabilities andcorporate political activity literatures, particularly on how state/non-stateowned airlines design their political lobbying capabilities. The research islimited in so far as it only studies the European airline industry. Originality/value - The paper illustrates how a specific and far-reaching unanticipatedexternal policy stimulus (the 9/11 terrorist attacks) impacted on managementchoices for lobbying design in the European airline industry.
Year of publication: |
2011-04-01
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Authors: | Lawton, T ; Rajwani, T |
Publisher: |
Emerald Group Publishing Limited |
Saved in:
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