Designing luxury experience
Year of publication: |
2014-05-26
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Authors: | Grigorian, Vadim ; Petersen, Francine Espinoza |
Institutions: | European School of Management and Technology (ESMT) |
Subject: | Brand management | luxury brands | luxury marketing | emotions | customer experience | experience design | luxury consumption |
Extent: | application/pdf |
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Series: | ESMT Research Working Papers. - ISSN 1866-3494. |
Type of publication: | Book / Working Paper |
Notes: | Published in <a target="_blank" href="http://www.europeanbusinessreview.com/?p=4469"><i>The European Business Review</i> May/June: 46–50.</a> Number ESMT-14-04 24 pages |
Source: |
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Grigorian, Vadim, (2014)
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Grigorian, Vadim, (2014)
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Klaus, Philipp, (2022)
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Confidence via correction: The effect of judgment correction on consumer confidence
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Two birds, one stone? Positive mood makes products seem less useful for multiple-goal pursuit
Pocheptsova, Anastasiya, (2014)
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When do consumers indulge in luxury? Emotional certainty signals when to indulge to regulate affect
Petersen, Francine Espinoza, (2012)
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