Designing Price Contracts for Boundedly Rational Customers: Does the Number of Blocks Matter?
| Year of publication: |
2007
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| Authors: | Lim, Noah ; Ho, Teck-Hua |
| Published in: |
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences. - Hanover, Md : INFORMS, ISSN 0732-2399, ZDB-ID 883054x. - Vol. 26.2007, 3, p. 312-326
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