Designing Pricing Contracts for Boundedly Rational Customers: Does the Framing of the Fixed Fee Matter?
| Year of publication: |
2008
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|---|---|
| Authors: | Ho, Teck-Hua ; Zhang, Juanjuan |
| Published in: |
Management science : journal of the Institute for Operations Research and the Management Sciences. - Hanover, Md : INFORMS, ISSN 0025-1909, ZDB-ID 2063451. - Vol. 54.2008, 4, p. 686-700
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