Designing subscription menu for software products : whether to release a long-length option
Nan Feng, Jia Su, Haiyang Feng, Minqiang Li
| Year of publication: |
2022
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|---|---|
| Authors: | Feng, Nan ; Su, Jia ; Feng, Haiyang ; Li, Minqiang |
| Published in: |
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group. - Amsterdam : Elsevier, ISSN 0378-7206, ZDB-ID 432134-0. - Vol. 59.2022, 6, p. 1-16
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| Subject: | Consumer churn rate | Horizontal differentiation | Price discount | Subscription menu design | Konsumentenverhalten | Consumer behaviour | Preismanagement | Pricing strategy | Produktgestaltung | Product design | Niedrigpreisstrategie | Low-cost strategy | Software | Theorie | Theory | Preisdifferenzierung | Price discrimination | Preiswettbewerb | Price competition |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.im.2022.103665 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013363418