Destigmatising the stigma : Understanding the impact of message framing on Chinese consumers' guilt and attitude associated with overspending behaviour
| Year of publication: |
2020
|
|---|---|
| Authors: | Fan, Wuqiu ; Zhong, Hanchun ; Zhu, Anding |
| Published in: |
Journal of Consumer Behaviour. - Wiley, ISSN 1479-1838, ZDB-ID 2094545-0. - Vol. 20.2020, 1 (21.07.), p. 7-20
|
| Publisher: |
Wiley |
| Type of publication: | Article |
|---|---|
| Language: | English |
| Other identifiers: | 10.1002/cb.1848 [DOI] |
| Source: | Other ZBW resources |
Persistent link: https://www.econbiz.de/10012272740