Destination branding : managing uncertainties in the MENA region : the case of Dubai and Tunisia
Omar Trimeche; Marouane Trimeche; Yasunaga Wakabayashi
| Year of publication: |
2012
|
|---|---|
| Authors: | Trimeche, Omar ; Trimeche, Marouane Ben Bechir ; Wakabayashi, Yasunaga |
| Published in: |
African journal of business and economic research : AJBER. - London : Adonis & Abbey, ISSN 1750-4554, ZDB-ID 2260653-1. - Vol. 7.2012, 1/2, p. 24-46
|
| Subject: | Destination branding | Tunisia | Dubai | Literature review | Tunesien | Markenführung | Brand management | Vereinigte Arabische Emirate | United Arab Emirates | MENA-Staaten | MENA countries | Destinationsmanagement | Destination management | Tourismusmarketing | Tourism marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009568201