Destination marketing and the service-dominant logic : a resource-based operationalization of strategic marketing assets
Nathaniel D. Line; Rodney C. Runyan
| Year of publication: |
2014
|
|---|---|
| Authors: | Line, Nathaniel D. ; Runyan, Rodney C. |
| Published in: |
Tourism management : research, policies, practice. - Amsterdam [u.a.] : Elsevier Science, ISSN 0261-5177, ZDB-ID 802245-8. - Vol. 43.2014, p. 91-102
|
| Subject: | Destination marketing | The resource-based view of the firm | Service-dominant logic | Stakeholder marketing | Strategic assets | Ressourcenorientierter Ansatz | Resource-based view | Service-Dominant Logic | Tourismusmarketing | Tourism marketing | Marketingmanagement | Marketing management | Destinationsmanagement | Destination management | Stakeholder | Strategisches Management | Strategic management | Marketingtheorie | Marketing theory | Dienstleistungsmarketing | Services marketing | Wettbewerbsvorteil | Competitive advantage | Beziehungsmarketing | Relationship marketing | Marketing |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010351366