Destination marketing : optimizing resource allocation using modern portfolio theory
Khairil Johar, David Tan, Yun Maung, and Ian Douglas
| Year of publication: |
2022
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|---|---|
| Authors: | Johar, Khairil ; Tan, David ; Maung, Yun ; Douglas, Ian |
| Published in: |
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association. - Thousand Oaks, Calif. [u.a.] : Sage, ISSN 1552-6763, ZDB-ID 2036634-6. - Vol. 61.2022, 6, p. 1358-1377
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| Subject: | optimization | portfolio theory | resource allocation | tourism destination marketing | Portfolio-Management | Portfolio selection | Tourismusmarketing | Tourism marketing | Theorie | Theory | Allokation | Allocation | Destinationsmanagement | Destination management | Tourismusregion | Tourism destination |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/00472875211025099 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013259031