Destination personality : scale development and validation
Year of publication: |
January 2018
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Authors: | Kumar, Vikas ; Nayak, Jogendra Kumar |
Published in: |
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education. - Thousand Oaks, Calif. : Sage, ISSN 1096-3480, ZDB-ID 2415089-7. - Vol. 42.2018, 1, p. 3-25
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Subject: | destination personality | self-congruence | tourism research | destination image | Destinationsmanagement | Destination management | Tourismusforschung | Tourism research | Markenimage | Brand image | Urlaubsverhalten | Holiday behaviour | Persönlichkeitspsychologie | Personality psychology | Tourismusmarketing | Tourism marketing | Herkunftsbezeichnung | Designation of origin | Tourismusregion | Tourism destination |
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