Destination strategy and firm strategy : the overlooked link
Manuela DE Carlo & Silvia Canali
| Year of publication: |
2006
|
|---|---|
| Authors: | De Carlo, Manuela ; Canali, Silvia |
| Published in: |
Marketing efficiency in tourism : coping with volatile demand. - Berlin : Schmidt, ISBN 3-503-09724-4. - 2006, p. 205-217
|
| Subject: | Tourismusregion | Tourism destination | Hotellerie | Hotel industry | Wettbewerbsstrategie | Competitive strategy | Betriebswirtschaftliches Ziel | Corporate objective | Italien | Italy |
| Extent: | graph. Darst., Kt. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003396443