Detecting free riders in collective brands through a hierarchical choice process
Juan L. Nicolau and Francisco J. Mas
| Year of publication: |
2015
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|---|---|
| Authors: | Nicolau, Juan L. ; Más Ruiz, Francisco José |
| Published in: |
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association. - Thousand Oaks, Calif. [u.a.] : Sage, ISSN 0047-2875, ZDB-ID 864377-5. - Vol. 54.2015, 3, p. 288-301
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| Subject: | collective brand | umbrella brand | free rider | destination choice | random coefficient multinomial logit | Markenartikel | Brand | Logit-Modell | Logit model | Konsumentenverhalten | Consumer behaviour | Markenführung | Brand management | Theorie | Theory | Trittbrettfahrerverhalten | Free rider problem | Öffentliche Güter | Public goods | Produktqualität | Product quality |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010527090