Detecting free riders in collective brands through a hierarchical choice process
Year of publication: |
2015
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Authors: | Nicolau, Juan L. ; Más Ruiz, Francisco José |
Published in: |
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association. - Thousand Oaks, Calif. [u.a.] : Sage, ISSN 0047-2875, ZDB-ID 864377-5. - Vol. 54.2015, 3, p. 288-301
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Subject: | collective brand | umbrella brand | free rider | destination choice | random coefficient multinomial logit | Markenartikel | Brand | Konsumentenverhalten | Consumer behaviour | Markenführung | Brand management | Öffentliche Güter | Public goods | Theorie | Theory | Logit-Modell | Logit model | Trittbrettfahrerverhalten | Free rider problem | Markenimage | Brand image |
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