Determinant and the consequence of advertising scepticism : a case of popular brand of instant noodle
Hotniar Siringoringo, Yuhilza Hanum, Sudaryanto
| Year of publication: |
2023
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|---|---|
| Authors: | Siringoringo, Hotniar ; Hanum, Yuhilza ; Sudaryanto |
| Published in: |
International journal of business excellence : IJBEX. - Genève [u.a.] : Inderscience Enterprises, ISSN 1756-0055, ZDB-ID 2471986-9. - Vol. 29.2023, 3, p. 372-389
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| Subject: | advertising avoidance | advertising credibility | advertising scepticism | attitude towards advertising | attitude towards brand | company reputation | media credibility | Werbung | Advertising | Werbewirkung | Advertising effects | Konsumentenverhalten | Consumer behaviour | Markenartikel | Brand | Markenimage | Brand image | Markenführung | Brand management | Firmenimage | Corporate reputation | Glaubwürdigkeit | Credibility | Online-Marketing | Internet marketing |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1504/IJBEX.2023.129104 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014294170