Determinant factors of green marketing adoption in the hospitality sector
Year of publication: |
November 2016
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Authors: | Vlad, Liviu B. ; Vasile, Dragoş C. ; Macovei, Octav-Ionuţ ; Ţuclea, Claudia E. |
Published in: |
Amfiteatru economic : an economic and business research periodical. - Bucharest : Editura ASE, ISSN 2247-9104, ZDB-ID 2565624-7. - Vol. 18.2016, Special Issue No.10, p. 862-874
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Subject: | green marketing | pro-environmental behavior | change readiness | hospitality industry | structural equation modeling | Gastgewerbe | Hospitality industry | Öko-Marketing | Green marketing | Krankenhaus | Hospital | Umweltbewusstsein | Environmental consciousness | Strukturgleichungsmodell | Structural equation model | Umweltmanagement | Environmental management |
Type of publication: | Article |
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Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
Language: | English |
Other identifiers: | hdl:10419/169041 [Handle] |
Classification: | M31 - Marketing ; L83 - Sports; Gambling; Recreation; Tourism ; C51 - Model Construction and Estimation ; C52 - Model Evaluation and Testing |
Source: | ECONIS - Online Catalogue of the ZBW |
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