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Determinanten der Customer Equity Berechnung und Einbindung in die CRM-Strategie am Beispiel der DiBa

Daniel Reising
Alternative title: Determinanten der Customer Equity Berechnung und die Integration in die Customer Relationship Strategie, am Beispiel der DiBa, Allgemeine Deutsche Direktbank, Frankfurt/Main
Year of publication:
2003 [erschienen] 2007 ; 1. Aufl.
Authors: Reising, Daniel
Publisher: [München] : GRIN-Verl.
Subject: ING-DiBa | Direktbank | Direct bank | Kundenwert | Customer value | Beziehungsmarketing | Relationship marketing | Deutschland | Germany
Description of contents: Table of Contents [gbv.de]
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