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Determinantes del comportamiento de queja y su importancia en la segmentación de clientes insatisfechos

Beatriz Moliner Velázquez; Irene Gil Saura; Gloria Berenguer Contri; María Fuentes Blasco
Alternative title: The importance of the complaint behavior determinants on the segmentation of dissatisfied customers
The importance of the complaint behavior determinants on the segmentation of dissatisfied customers
Year of publication:
2008
Authors: Moliner Velázquez, Beatriz ; Gil Saura, Irene ; Berenguer Contrí, Gloria ; Fuentes Blasco, María
Published in:
Cuadernos de economía y dirección de la empresa : CEDE. - Barcelona [u.a.] : Elsevier España, ISSN 1138-5758, ZDB-ID 2411420-0. - Vol. 36.2008, p. 113-149
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