Determinants of a Relational Exchange Orientation in the Marketing-Manufacturing Interface: An Empirical Investigation
Year of publication: |
2000
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Authors: | Ruyter, Ko De ; Wetzels, Martin |
Published in: |
Journal of management studies : JMS. - Oxford : Blackwell, ISSN 0022-2380, ZDB-ID 2424976. - Vol. 37.2000, 2, p. 257-276
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