Determinants of brand equity in digital satellite television services : evidence from Dish Home of Nepal
Dhruba Kumar Gautam and Sajeeb Kumar Shrestha
| Year of publication: |
2016
|
|---|---|
| Authors: | Gautam, Dhruba Kumar ; Shrestha, Sajeeb Kumar |
| Published in: |
International journal of entrepreneurship and innovation management. - Milton Keynes : Inderscience Enterpr, ISSN 1368-275X, ZDB-ID 2054331-1. - Vol. 20.2016, 5/6, p. 369-378
|
| Subject: | brand equity | Dish Home | structural equation modelling | SEM | Nepal | Markenimage | Brand image | Strukturgleichungsmodell | Structural equation model | Markenführung | Brand management |
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