Determinants of brand recall in social networking sites
Kaan Varnali (Istanbul Bilgi University, Turkey), Vehbi Gorgulu (Istanbul Bilgi University, Turkey)
| Year of publication: |
[2017]
|
|---|---|
| Authors: | Varnali, Kaan ; Gorgulu, Vehbi |
| Published in: |
Strategic uses of social media for improved customer retention. - Hershey, PA : Business Science Reference, ISBN 978-1-5225-1686-6. - 2017, p. 124-153
|
| Subject: | Social Web | Social web | Markenführung | Brand management | Markenimage | Brand image | Werbewirkung | Advertising effects | Online-Marketing | Internet marketing | Soziales Netzwerk | Social network | Konsumentenverhalten | Consumer behaviour | Virales Marketing | Viral marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Other identifiers: | 10.4018/978-1-5225-1686-6.ch007 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011632744