Determinants of category management : test of the easy shopping mediating role between efficient assortments and shopping time
Year of publication: |
2024
|
---|---|
Authors: | Chebbi, Hanen ; Khouaja, Sihem Nasr ; El Amine Abdelli, Mohammed ; Khalil, Afef |
Published in: |
Competitive advantage, strategy and innovation in Africa : issues and applications. - New York, NY : Routledge, ISBN 978-1-003-30640-5. - 2024, p. 85-102
|
Subject: | Category Management | Category management | Konsumentenverhalten | Consumer behaviour | Sortiment | Retail assortment | Einkaufszentrum | Shopping center |
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