Determinants of community-based sponsorship impact on self-congruity
Pascale Quester, Carolin Plewa, and Karen Palmer; Marc Mazodier
| Year of publication: |
2013
|
|---|---|
| Authors: | Quester, Pascale ; Plewa, Carolin ; Palmer, Karen ; Mazodier, Marc |
| Published in: |
Psychology & marketing. - Hoboken, NJ : Wiley Blackwell, ISSN 0742-6046, ZDB-ID 226933-8. - Vol. 30.2013, 11, p. 996-1007
|
| Subject: | Sponsoring | Sponsorship | Sport | Sports | Corporate Social Responsibility | Corporate social responsibility | Firmenimage | Corporate reputation | Persönlichkeitspsychologie | Personality psychology | Konsumentenverhalten | Consumer behaviour | Faktorenanalyse | Factor analysis |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010206831