Determinants of consumer preference towards private label and manufacturer brands in organised packaged food retailing : a factor analysis approach
Nidhi Tandon and Jayender Verma
| Year of publication: |
2023
|
|---|---|
| Authors: | Tandon, Nidhi ; Verma, Jayender |
| Published in: |
International journal of Indian culture and business management : IJICBM. - Genève : Inderscience Enterprises, ISSN 1753-0814, ZDB-ID 2439496-8. - Vol. 29.2023, 4, p. 508-523
|
| Subject: | private label behaviour | packaged food | retailing determinants | factor analysis | SEM | Lebensmitteleinzelhandel | Food retailing | Konsumentenverhalten | Consumer behaviour | Handelsmarke | Store brand | Faktorenanalyse | Factor analysis | Markenartikel | Brand | Lebensmittel | Food | Markenführung | Brand management | Lebensmittelhandel | Food trade | Deutschland | Germany |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1504/IJICBM.2023.132740 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014331608