Determinants of digitally instigated insurance relationships
Year of publication: |
2011
|
---|---|
Authors: | Gidhagen, Mikael ; Gebert Persson, Sabine |
Published in: |
The international journal of bank marketing : IJBM. - Bingley : Emerald Publishing Limited, ISSN 0265-2323, ZDB-ID 395277-0. - Vol. 29.2011, 7, p. 517-534
|
Subject: | Versicherung | Insurance | Digitale Plattform | Digital platform | Konsumentenverhalten | Consumer behaviour | Vertrauen | Confidence | Innovationsakzeptanz | Innovation adoption |
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