Determinants of disengagement and negative customer engagement behaviour : expectancy disconfirmation and justice perspectives
Diem Khac Xuan Do and Jana Lay-Hwa Bowden
| Year of publication: |
2024
|
|---|---|
| Authors: | Diem Khac Xuan Do ; Bowden, Jana |
| Subject: | Consumer engagement | Customer outrage | Disengagement | Expectancy disconfirmation | Justice | Negative customer engagement | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing | Kundenintegration | Customer integration | Gerechtigkeit |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/JSM-07-2023-0259 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015110578