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Marketing overseas
West, Alan, (1987)
Deschampsneufs, Henry, (1967)
Are you planning to use culture as a variable in international marketing research
Rai, Rajnish Kumar, (2011)
A model of export sales forecasting behavior and performance: development and testing
Winklhofer, Heidi, (2003)
Forecasting practice: A review of the empirical literature and an agenda for future research
Winklhofer, Heidi, (1996)
The impact of firm and export characteristics on the accuracy of export sales forecasts: evidence from UK exporters
Diamantopoulos, Adamantios, (1999)