Determinants of knowledge sharing using Web 2.0 technologies

Purpose – The purpose of this paper is to investigate the key determinants of knowledge sharing and collaboration using Web 2.0 technologies by exploring the reasons for and barriers to employees' active participation in its various platforms within a large multinational firm. Design/methodology/approach – This study is based on a case study design. In total, 11 in‐depth interviews were conducted. In addition, secondary data was collected. The data was analysed using a grounded approach. Findings – The authors reveal four key determinants of knowledge sharing using Web 2.0 technologies: history, outcome expectations, perceived organizational or management support and trust. Research limitations/implications – The limitations are related to the small sample size and the assumptions on which the study was based. First, Web 2.0 technologies were perceived as a single set of technologies whose adoption and use is determined by the same range of factors. Secondly, the study assumes that knowledge sharing using Web 2.0 is an effective means to collaborate. Practical implications – Managerial recommendations derived from this study include: playing an active role in supporting Web 2.0 technologies as a strategic knowledge management initiative, clearly communicating its benefits, providing the necessary training and finally, rewarding participation. Originality/value – Online collaboration tools have become the knowledge management tool of choice for an increasing number of organisations. However, very little is known about factors leading to their success or failure. This study narrows this gap by offering unique empirical evidence from TechCo (pseudonym), one of the largest companies deploying such technologies.