Determinants of knowledge transfer strategy in franchising : integrating knowledge-based and relational governance perspectives
| Year of publication: |
2013
|
|---|---|
| Authors: | Gorovaia, Nina ; Windsperger, Josef |
| Published in: |
The service industries journal. - Abingdon : Routledge, ISSN 0264-2069, ZDB-ID 722623-8. - Vol. 33.2013, 12, p. 1117-1134
|
| Subject: | knowledge transfer | trust | personalization | codification | Wissenstransfer | Knowledge transfer | Franchising | Vertrauen | Confidence | Wissensmanagement | Knowledge management |
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