Determinants of smart speaker adoption intention : extending the theory of planned behaviour
Year of publication: |
2021
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Authors: | Gupta, Ritu ; Jain, Kokil ; Jajodia, Isha |
Published in: |
International journal of technology marketing : IJTMkt. - Olney, Bucks : Inderscience Enterprises, ISSN 1741-8798, ZDB-ID 2421416-4. - Vol. 15.2021, 2/3, p. 181-202
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Subject: | smart speakers | AI technology | theory of planned behaviour | technology adoption | partial least squares structural equation modelling | PLS-SEM | Verbrauchereinstellung | Consumer attitudes | Innovationsakzeptanz | Innovation adoption | Strukturgleichungsmodell | Structural equation model | Innovationsdiffusion | Innovation diffusion | Partielle kleinste Quadrate | Partial least squares | Konsumentenverhalten | Consumer behaviour | Technischer Fortschritt | Technological change |
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