Determinants of social media adoption by B2B organizations
Nikoletta-Theofania Siamagka, George Christodoulides, Nina Michaelidou, Aikaterini Valvi
| Year of publication: |
2015
|
|---|---|
| Authors: | Siamagka, Nikoletta-Theofania ; Christodoulides, George ; Michaelidou, Nina ; Valvi, Aikaterini |
| Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 51.2015, p. 89-99
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| Subject: | Social media | B2B | Adoption | Technology acceptance model | Resource-based theory | Social Web | Social web | Innovationsakzeptanz | Innovation adoption | B-to-B-Marketing | Business-to-business marketing | Ressourcenorientierter Ansatz | Resource-based view | Lieferantenmanagement | Supplier relationship management | Electronic Commerce | E-commerce | Innovationsdiffusion | Innovation diffusion |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.indmarman.2015.05.005 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011422756