Determinants of social media's use in consumer behaviour: an international comparison
Małgorzata Bartosik-Purgat, Nela Filimon, Michael Hinner
| Year of publication: |
2017
|
|---|---|
| Authors: | Bartosik-Purgat, Małgorzata ; Filimon, Nela ; Hinner, Michael |
| Published in: |
Economics and business review. - Poznań : Poznań Univ. of Economics Press, ISSN 2392-1641, ZDB-ID 2820261-2. - Vol. 3.2017, 2, p. 79-100
|
| Subject: | social media | consumer behaviour | international comparison | Social Web | Social web | Konsumentenverhalten | Consumer behaviour | Vergleich | Comparison |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.18559/ebr.2017.2.5 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011743467