Determinants of social shopping performance in small and medium-sized social merchants : theories and empirical evidence
by In Lee, Sangjin Yoo, Moo-Jin Choi, and Dal-Ho Shon
| Year of publication: |
2015
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|---|---|
| Authors: | Lee, In ; Yoo, Sangjin ; Choi, Moo-Jin ; Shon, Dal-Ho |
| Published in: |
Journal of small business management : JSBM ; a joint publ. 4 times a year of the International Council for Small Business and the West Virginia University Bureau of Business Research. - Malden, Mass [u.a] : Blackwell, ISSN 0047-2778, ZDB-ID 860752-7. - Vol. 53.2015, 3, p. 735-747
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| Subject: | KMU | SME | Social Web | Social web | Kaufmotiv | Consumer motivation | Asymmetrische Information | Asymmetric information | Online-Handel | Online retailing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011296775