Determinants of success in service industries: a PIMS‐based empirical investigation

Attempts to determine the key strategic variables that lead to superior financial as well as competitive performance. Investigates the effects of strategic variables on service provider′s risk levels. Suggests that integrating forward, having a relatively larger market share, sharing customers with other business units in the firm, having strong service image, and being in a market with a small number of competitors positively influences market share.

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Year of publication:	1993
Authors:	Bharadwaji, Sundar G. ; Menon, Anil
Published in:	Journal of Services Marketing. - MCB UP Ltd, ISSN 2054-1651, ZDB-ID 2020791-8. - Vol. 7.1993, 4, p. 19-40
Publisher:	MCB UP Ltd
Subject:	Competitive advantage \| Corporate image \| Market share \| Service industries \| Strategy

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Type of publication:	Article
Type of publication (narrower categories):	research-article
Language:	English
Other identifiers:	10.1108/08876049310047715 [DOI]
Source:	Other ZBW resources

Persistent link: https://www.econbiz.de/10014905508